Online dating companies

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Even though we received fewer messages compared to other sites, we rated 40 percent “good” — the most out of the seven sites we tested.

Decisions to meet arise from limited information: A convenient location; a sultry glance captured in pixels; a mutual interest in “banter.” In 2014, Tinder users were spending as long as 90 minutes a day on the site.

But fake profiles abound, sexual predators use the sites, and some common online dating behavior—like meeting alone after scant acquaintance, sharing personal information, and using geolocation—puts users at risk.

Dating companies are being pushed to better protect users, but some seem reluctant to do more— or even to talk about whether there’s a problem.

John Leech thinks the situation is new, and dangerous.

A local council member in Manchester, in the north of England, Leech this year launched a campaign to make online dating companies commit to keeping their users safer.

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