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Sarah approached The Dating Lab for their experience in the dating market, having helped to create many of the UK's leading media owner dating sub brands.The Dating Lab are helping to drive forward, introducing new channels such as mobile apps, as well as expanding the brand into new international markets.While the shareholders are looking to sell My Single Friend, it is understood they would consider selling a minority stake to help launch the website overseas.My Single Friend approaches matchmaking from an entirely new angle.Looking for Great Singles with Profiles written by their Friends?My Single Friend, an online dating website founded by the television presenter Sarah Beeny, has been put up for sale for up to £15m.
Created by TV presenter Sarah Beeny, the site delivers a fun and engaging dating experience because the profiles are written by friends of the user.
There’s no cringey profile writing, because we believe that your friends know you best – so they write your profile for you!
Just like having a virtual wingman by your side, it takes the hassle and stigma out of dating and paints a better picture of you as a person.
After all, we don’t always know what’s best for us ourselves.
But friends, that know us well, might instinctively highlight a potential great match we might otherwise pass over.