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By signing up, I consent to receive automated text messages at the number I have entered from Charlie Finance Co. with financial management help, insights, recommendations, and offers. It turns out the experience was so addictive that people started to fall for the Invisible Boyfriend bot — even when they knew it was a bot and that the whole relationship was made up — and paid for — from the beginning.In an era when teens rely so much on text messages to launch, maintain and end relationships, it’s perhaps no surprise that a bot experience such as Invisible Boyfriend or Ava could take off.This is a full marketing plan — we’re going deep on tracking and analytics setup, SEO, paid advertising, CRM, landing page optimization, virality and even branding.This is what you should expect your marketing lead to deliver, at varying levels of quality based on experience.

Today I am going to write a quick guide on how to create a “smart” yet very simple Chat Bot for Slack.But most people have no idea how to write a marketing plan.Worse, when you Google “Marketing Plan” you end up with a list of crappy theoretical, non-actionable templates, that won’t get you anywhere.Because showing is better than telling, I decided to put together my own style of actionable marketing plan that I can point people to as an example.To make things interesting, I chose a real life startup, And Chill, to focus on.

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