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This opt-in form may look common today for many of you.
The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.
The tips provided in the book does not require one to one to be rich or handsome to be successful in dating.
It is one of the first published books themed under being successful with women.
So clearly he’s not living the life of a rockstar pick up artist or anything like that.
This is one of those examples that should remind us that nothing is really "new" - we simply make tweaks & innovate enough to recapture attention so it seems "new".
Lastly, take note of how Eben actually jumps right into the e Book sale after you opt-in.
I know dozens of guys who get laid like crazy by super hot young women, but they couldn’t teach anybody else how to do it…
Introduction It's taken me a long time to figure out all of the things that you'reabout learn. This book is meant to be used like an encyclopedia. The best way to use it is to read it and find all of the parts that youlike and all of the ideas, skills and techniques that you would like towork on and improve.